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So many times an author writes a great book and believes, wholeheartedly, it will sell off the shelves and help thousands of people. While many of them do sell, great success is rarely seen without enormous effort. Although, writing, editing, and publishing a book takes determination, the work doesn’t stop when the product is in your hands. Don’t let your book fizzle-out before it has the opportunity to catch ablaze.


Joel Osteen once said, "You cannot expect victory and plan for defeat." But what does that mean? How does an author "plan for defeat”? One of the biggest ways is by failing to have a marketing plan in place.


Social media marketing is an extremely powerful way to find followers, create relationships, and consequently, create book sales. If you don’t have your own Twitter account or a Facebook page for your book, start there. When marketing on social media platforms, it is important to be sure you are not just trying to create a financial transaction. Nowadays, people don't like to be beat over the head with sales. They want a relationship. They want to know, "What's in it for me?" So encourage them, teach them, and let them know you're the expert in your field. Post quotes from your book, retweet encouraging information, links to helpful articles or videos on your topic, tell a short but funny story, research what other authors of similar books are doing and determine the pros and cons. The options are endless! When it comes to social media, engagement is imperative. Every time you comment on someone else’s posts or tweets, you are going to pop up on that person’s followers’ feeds and pages. When applicable, make sure to tastefully place your book link at the end.


To quote Tom Althouse, "If you feel like giving up, give up on that feeling and give into the realization there are endless possibilities waiting to be discovered before you." This may be your feeling on marketing, but try to think differently. Take on the challenge of learning how to market your book. Research and read about techniques, dive into different strategies, and never be afraid to ask questions. Most importantly, let your enthusiasm for your book carry over into your marketing - expect success and act upon it!

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